BrandBeat Global

SPACE & TECH // CASE STUDY

Vernewell

2021, a wonderful friend and a truly inspiring entrepreneur, Mrs. Loeb discussed her vision about creating a large corporation in the UAE to foster innovation, space tech and to build a strong community of technology enthusiasts. A broad vision presented in less than 20 slides as a power point presentation followed by a series of discussion. Vernewell was at its ideation stage. Today, it is one of the most preferred companies when it comes to startups, technology, space sciences, learning, and much more. How did we achieve this together? Well, it was days and nights spent on a series of zoom meetings to achieve clarity in business idea, define commercial strategies and stitch eight different business units into one single force.

Country

UAE

Year

2021

Sector

Corporations

Work

Branding, Brand Manual, Corporate Profile, Services Flyers, Explainer Video , Website

VERNEWELL // 2021 // GCC

Challenge

Ideas are great but we had to execute fast, test the market, design the processes, build a brand which must attract both strategic partners and end users followed by a solid monetization and go-to-market strategy. Timing was the key and budgets were limited but how do you communicate and put 8 beautiful pearls of different ideas into one necklace that can be communicated clearly, effectively and with an impact.

VERNEWELL // 2021 // GCC

Solution

Brandbeat nailed it with commercial business acumen to articulate the business structure, commercial strategy, process definition, branding each business unit and creating original brand communication for every single marketing collateral.

VERNEWELL // 2021 // GCC

Execution

We delivered a wide scope of work which included the following to make Vernewell market ready:

01

Brand story

02

Brand identity

03

Brand Guidelines

04

Eight Brand identities for each business unit inspired by mixing the core element of the corporate identity to create new options which looked beautifully integrated.

05

Brand Communication Strategy

06

Brand Value Proposition for each business unit

07

Identifying the competitive edge and effectively communicating the USPs across multilingual target segments.

08

Corporate Profile for strategic partnership and presenting it for Business to Business client acquisition.

09

A bespoke website with a clean UI and UX with original content, infographics and icongraphy

10

Eight Brochures which can be downloaded for each business unit with complete details for end users and customers.

11

A launch video to launch the brand in a leading event in Dubai.

12

Marketing strategy to acquire new customers and make a mark in space tech and innovators community.

VERNEWELL // 2021 // GCC

Result

Brand design and positioning which attracted thousands of prospect customers. A corporate brand which helped propel PR globally for Vernewell.
Note: Some of the facts and figures cannot be shared publicly due to confidentiality agreements between Brandbeat Advertising and Vernewell.

Just Tell Us Where It Hurts