Food & Beverages // 2017 // USA
Go Africa
2016, we were approached by a brilliant company which started with a vision to promote
African brands in USA. It had already started off with 3 SKUs of Coffee, Cocoa and Cashews
from West Africa to be sold online through Amazon. The brand received traction and the sales
suddenly boomed. The question was, what next to make it the next bestseller and manage
growth?
Country
USA
Year
2017
Sector
Food & Beverages
Work
Branding, Product Designing, Pitch deck, Video Ad, Website, Product Catalogue
CHALLENGE
It was getting difficult for the company to manage its supply chain in Africa which was
depended on local wholesalers and farmers both from a quality and timeliness standpoint.
Processing was getting expensive as bulk orders flowed in. The only solution was to integrate
backwards and open up an owned and operated processing plant in Ghana. This required
investment and raising funds for two purposes; building out a processing plant and inventory
to manage large orders.
HEDO SKINCARE // 2021 // US
SOLUTION
Brandbeat offered its business consulting and design services to the founders of Go Africa with
a clear objective to first of all build the corporate brand which is investable and represents
credibility. Moreover, the packaging needed improvement to scale across the United States
and beyond which can appeal to mass target segments. We recommended a separate website
for white label clients and wholesalers to book large shipments online and to make the process
automated. Yes, the clients could book both LCL or FL shipments which were automatically
calculated for FoB, CNF and CIF within minutes.
We suggested creating three core segments for Go Africa to make it attractive for investors.
01
Invest in the Brand
02
Invest in Manufacturing
03
Invest in Trading Powered by Technology
This required a pitch deck backed up with a solid marketing strategy and sales plan.
We helped curate a robust product mix, modern packaging appealing to three core markets,
USA, UK and Europe, a corporate profile, product catalogue, investment pitch deck, a
corporate website, online trading platform, fact sheet and an introduction video showcasing
the brand line. We furthermore designed campaigns to push sales during the time period it
took Go Africa to raise investments.
GO AFRICA SKINCARE // 2021 // US
RESULTS
Investment successfully raised.
Brand successfully repositioned
Fast built up of key strategic partnerships
Exponential growth within the first two years
Brand successfully repositioned
Fast built up of key strategic partnerships
Exponential growth within the first two years
Note: Some of the facts and figures cannot be shared publicly due to confidentiality agreements between Brandbeat Advertising and Go Africa.