Inflation has flooded beyond its banks, with many countries experiencing double digits globally which has affected businesses and consumers around the world. This is just the tip of the iceberg which has left entrepreneurs, business owners and CEOs stranded with yet another uncontrollable factor, post-COVID, which is now applying brakes to business growth and profitability.

Many remain confused making hasty decisions which is leading to public announcements about price increments, downsizing, bankruptcy, renegotiating contracts, halting long term engagements and playing completely blind on a high stakes table with their marketing and operational cost, simply to keep the business alive.